SELLING YOUR HOME
STARTING OFF RIGHT: BEFORE YOU SELL
CHOOSE A LISTING AGENT
Your listing agent will represent you and will be responsible for looking out for your best interests. Interview potential agents before hiring one. Together you’ll negotiate the terms of your listing agreement, including the length of time the home will be listed.
FIND OUT YOUR HOME’S WORTH
Price your home in line with sold homes identified in a comparative market analysis report. Consider whether your market is hot, cold or neutral, and price according to the market temperature. And most importantly: don’t overprice your home.
SELLING AND SHOWING: QUICK TIPS
MARKETING YOUR HOME
Together with your agent, identify the unique selling points of your home. They should be able to help you come up with a list of “keywords” that will help sell your home.
Review your your agent’s marketing campaign to see if it aligns with your expectations. If not, do some research on advertising yourself! Look up the top marketing tips for selling your home. New ideas are always surfacing and it’s important to stay with what’s current!
Confirm that your listing is posted online. Your agent should help you saturate the internet with photographs and descriptions of your home. You can even tweak the wording of your listing to increase traffic and showings. Use language in your postings that reflect what you would look for if you were in the market for a home like yours.
Tech Tip: Hire a virtual tour company to take quality photographs and put a virtual tour of your home online.
SHOWING YOUR HOME
- Lockbox vs. appointments? You’ll get more showings if you let agents use a lockbox.
- Your home will show better if you sell in spring than sell in winter.
- Selling during the holidays will likely result in a lower sales price, regardless of what agents tell you.
- You’ve got only one chance — and sometimes only a few seconds — to make a good first impression.
- Prepare for an open house and use the approach sparingly.
- Ask for buyer feedback so you can adjust your price, condition, or marketing campaigns accordingly.
FINAL STEPS: CLOSING PREP
So the buyers have put in an offer you like, and you’re ready to sell. There are still some tasks yet to be completed before the sale is finalized.
Here’s a quick overview on the tasks you should expect as the seller. The more cooperative you are with the completion of these items, the sooner the sale will close.
Choosing a community to raise your family is probably one of the most difficult decisions you can make. But with a good amount of research, you can do your best to choose an area that you and your family will love for years to come! Now that you’ve got an understanding of the buying process– take a look at things from the buyers’s side.